How a Clean Shop can Influence Customer Retention and Acquisition

Posted on 29th April 2014 by Direct Cleaning Services

Have you ever walked into a shop only to turn around and leave because of the poor condition in which it was kept? Most shoppers are heavily influenced by how a place looks, regardless of how tidy and clean they might keep their own house they certainly won’t stick around if you have muddy floors or dust covering every shelf.

Because you operate within the environment itself every day, you may not realise just how bad it can look to a customer if there is a little bit of dirt on the floor or a piece of paper in the corner of an aisle. The overall look of your store, including the impression given from the outside by your windows, can mean the difference between making a sale and losing a customer for life.

Once a customer spots a stain on your carpet or smudges all over your surfaces they may not come back again, and worse still, they could tell other people about what they saw on their visit to your shop. With services from a professional commercial cleaning company, you can be sure that at regular intervals key areas that you feel need attention are taken care of.

Toilets are a big factor in the way you can influence customers – if they experience bad odours or sticky floors then they’ll associate those standards with the rest of your business. This leaves them wondering how much faith they can put in you and how little interest you have in their needs. It sets people on edge if they are faced with unsanitary amenities – stop and think about the way in which these things would make you feel.

If you operate a restaurant, or any business that sells any kind of food, then the hygiene of your premises is called into question when a customer sees a single thing out of place. By taking care of small details such as freshly cleaned floors and surfaces, along with clean windows and fragrant toilets, you’ll be signalling to your customers that they can trust you to provide them with the best service and that you do everything within your power to take care of them.

An indirect impact on customers in regards to the cleanliness of your store is the way in which it makes your staff feel. Your team needs to be proud of where they work and they want to know that the customers they are serving are getting the best service in the best possible surroundings. Create a pleasant atmosphere for customers and staff alike and you’ll be well on your way to creating a fresh, vibrant and relaxing shopping environment.

If you want to influence your shoppers and retain their custom then consider professional cleaning services. Here at Direct Cleaning Services we take care of all aspects of commercial cleaning for retail stores – we even provide window cleaning services, helping your premises look at their best for your customers and staff to enjoy.